The Robert Opie Collection - British Nostalgia and Advertising Memorabilia
I had already mentioned the Robert Opie Collection in my previous post some time ago about the Museum of brands, packaging and advertising in London. I decided to do some research about Robert Opie, to see what this is all about.
The Museum of Brands, Packaging and Advertising is the result of Robert Opie, a consumer historian, who saw the need to record the history of the products around us.
Starting at the age of sixteen with a packet of Munchies, the Collection now extends to all aspects of daily life – toys, comics, magazines, newspapers, technology, travel, royal souvenirs, fashion and design. Robert says, ‘Whilst families tend to save mementoes from special occasions, it struck me that little was being done to keep the everyday material. When the thousands of pieces of this social history are assembled into some giant jigsaw, the picture becomes clearer as to the remarkable journey we have all come through’.
From 1984, the Collection was housed in the Museum of Advertising and Packaging in Gloucester. In December 2005, the Museum moved to London with the aid of pi global who undertook fundraising and many other tasks including achieving charitable status in 2002.
Read more about the Robert Opie collection here.